Sabemos que Google no descansa en sus cambios de SEO. Desde mayo 2016, Google ha estado experimentando con snippets más largos en resultados de búsqueda.
Esto se dio a conocer inicialmente con un post en Twitter:
Antes y ahora; el viejo estilo de resultados (izq) contra el nuevo (derecha)
Este nuevo ‘snippet’ ahora permite hasta 70 caracteres para el título en lugar de los 55 anteriores. Si se excede este número se trunca el título y se agrega “…”.
En cuanto a la descripción, ahora se permite utilizar 175 caracteres.
El cambio aún no se replica para todos los resultados. Haciendo búsquedas el comportamiento es irregular, no todos los resultados aprovechan el espacio adicional aunque con el tiempo se hará el rollout a todas las búsquedas.
Modifica tus snippets lo más pronto posible. Algunas ideas son aprovechar el espacio para llamados a acción (call-to-action) o agregar tu marca. Si vendes productos el llamado a la acción más obvio es el de compra, si buscas leads escríbenos what is an agile approach. Si buscas difusión de tu marca, asegúrate de incluirla. Analiza cuál es el principal objetivo de tu sitio y reflejalo desde un inicio.
No sabemos a ciencia cierta la razón de estos cambios, pero te sugerimos aprovecharlo para ser un poco más relevante dentro de los resultados de búsqueda. Entre mejor sea la calidad de la información en una página, más relevante es el sitio para los visitantes. Por esta razón recomendamos siempre seguir los lineamientos de Google aunque no sepamos exactamente la dimensión con la que un cambio específico afectará nuestro tráfico orgánico. Un buen SEO conlleva muchos detalles pequeños que sumados sí que hacen una gran diferencia.
En Vende.io aseguramos que tu sitio siga todas las reglas y recomendaciones para aparecer en los principales resultados en búsquedas.
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